Sellmoor
79 Middlesex Street London E1 7DA United Kingdom
- Monday - Friday: 09:30 - 17:30
- Saturday: Closed
- Sunday: 09:00 - 14:30
Responsible for the ‘Softech’ brand, Sellmoor has been importing and selling high end watches for more than 20 years. From small independent high street stores to large wholesalers, the team at Sellmoor are masters of their craft.

Real People. Proper Stories

The Teddy Trader – Larry Goldstein
For many, Larry Goldstein is one of, if not the first face you see when you visit the Sunday market. Trading at the top …
The Japanese Foodie – Naoko Nadiah Hama
Today, we sat down with Naoko Nadiah Hama, co-founder of So Restaurant to talk all things food and life in London.
The Community Champion – Henry Jones
Born on Stoney Lane, E1, at his parent’s shop (Jones Brothers Dairy), Henry Jones is a true East Londoner. Having live…